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SAP Integrated Business Planning (IBP) enables pharmaceutical firm to improve forecast accuracy & demand planning

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What will you learn?


Learn how Care Pharma retired the use of Microsoft Excel by starting its journey with SAP Integrated Business Planning (IBP), enabling a Demand Planning solution. This ensured streamlined information through IBP to drive planning, operational and execution effectiveness, and efficiencies.
With SAP IBP, Care Pharma automated demand and revenue reports while using multiple prices like list price and projected sale price to analyze the revenue with sound integration with financial planning to align the demand revenue.
SAP IBP also set Care Pharma on a path to enable automatic statistical forecasting tools, which would replace the manual practice they had been relying on since their conception. The automated tools provided by IBP allowed the Demand Planners to perform forecast tuning tasks that facilitated improved accuracy metrics. Join us to discover how you can benefit from SAP Integrated Business Planning, the various paths one can embark on, and key points to consider for building a reliable SAP IBP solution roadmap.




Adam Peanna

Supply Chain Leader - SAP



Matthew Flood

CIO & VP of Information Technology of Prestige Brands



Mel Gras

Head of Supply Chain - Care Pharma


Marco Santoyo

IBP Senior Architect - Bizbrain Technologies